It is highly unlikely to find a mobile phone now with fewer than 8 to 10 applications. Mobile apps quickly became a necessity similar to mobile phones. Nowadays there is an application for everything ranging from travel, dining, and movies to online payments and shopping, etc. Almost all functions that users performed through the web previously are now performed using mobile applications.
Considering their growing importance, mobile applications need to provide an optimum user experience to be able to retain their space in the market. Any app that provides a less than great user experience is bound to lose customers quickly. As per statistics, the average Android app loses nearly three-fourths of its daily active users (DAUs) within the first three days after install and around 90% within the first 30 days. It is, therefore, only logical to put the prior focus on app functionalities and quality to retain the app users and improve success rates.
Here are a few tips to follow before you start building an app:
1) Deep Market Research: It is possible that your idea for your application is not too unique and a similar app may be available in the market. Thorough market research will help gain a fair idea about your competitors, their strengths and weaknesses and how they promote their app. You can also study the user reviews for your competitor apps to understand what users like and what they may be looking for. This knowledge can help you enhance your application in terms of features and performance and attract a greater set of customers.
2) Selection of OS: Choosing the right platform among Android and iOS is a crucial decision before you start creating your app as the app features will be customized as per the OS you select. While Android is a market leader in terms of downloads, iOS apps are more profitable. You will need to design your application consistent with the OS you choose before you can actually make it fully featured and available on both platforms.
3) Rapid Prototyping: Prefer rapid prototype testing once you begin app development. You can start with a simple pen and paper tests and proceed to beta testing and so on. It is recommended to test the application at every stage with Beta users and keep making relevant modifications as per user feedback so that you know you are building something that will attract and please users.
4) A/B test for quick results: This is a means to know what works and what not. The goal here is to know exactly how users interact with your app, focus on the most used functionality, improve user experience and provide users what they want. If you have proper information on user demands, you can direct your efforts on improving the app where it is most relevant for users.
5) Design for multiple devices: Your target audience might operate on various devices, hence, as an app developer you need to opt for multiple device targeting strategies. Your app needs to be compatible with all popular devices and factors like screen size, resolution, network bandwidth, connectivity, storage space, etc., need to be taken care of.
6) App description: As much importance needs to be placed on the app description since it is what introduces your app to the users. In a way, it affects their decision of downloading the app so it needs to be attractive and explain exactly how the app is helpful. Even during the BETA launch, understandable information should be put up to describe the app. Google Play Store or Apple App store usually displays only 2-3 lines of the description and users need to tap on Read more to read the full description. Hence, it is crucial to make these first lines engaging enough to convert your app users to potential customers.
These tricks and tips can come in handy while building a mobile app that converts, retains and increases the user base for the business.