It has been proven that when people watch a video, their sense of vision, along with the auditory senses comes into play. on the other hand, when people perform any reading task, only their sense of vision keeps working. So, video content is the better form of perception by the brain which is the hub of all sensory, deduction and storage of all the information our body takes in within itself.
Thus, people, in general, can percept, decrease and collect the contents of a video in a better way that far exceeds the normal process of reading the lines of text. Furthermore, many people are busy in their field of work and don't have enough time to read a long text. Due to all these reasons, it was certain that video content marketing would rise to be a serious competitor than the other traditional forms of content marketing.
The rise and ultimate crowning of video content marketing couldn’t have fallen in a more appropriate way than now. Youtube is the second largest search engine. The popularity and demand for video content about a particular subject area are on a constant rise.
This is the reason why the marketing department of every company should aim to focus on this strategy if they want to compete for their competitors. It is almost self-evident that video content marketing is bound to improve SEO quality. In fact, according to some sources, adding a video to a website may increase the chances to be on the front page of Google. For this, the content makers should be very well versed and knowledgeable about how to improve the chances of SEO while making a video.
Capturing attention is the key to increase a company’s position standing in the market. It has now been proven that videos gain more popularity than any other form of media. Videos also assure higher levels of engagement with potential customers and viewers than a simple piece of text. Truly said, text content on a website does not offer interested users and potential customers a chance to provide sufficient and helpful feedback that could have offered options and opportunities. This is other main advantages that are exclusive to video content marketing as it helps to create a feedback loop among customers.
From surveys, it has been inferred that almost 60% of total viewers watching a video complete at least ¾ of its entirety which is much more than what can be said about any text content.
Thus, a video marketing strategy can ensure higher retention rates among users. The rise in the popularity of this medium, the ease of making a video also affords companies to easily produce high quality, informative video essays that can be quickly uploaded on any platform. Last, but not the least, effective video marketing strategy has proven to produce higher conversion rates than any other form of marketing.
This has become an incontestable fact as many marketing strategy experts agree upon. It is predominant for an organization to keep up with the times and technology in today’s world if they want to produce profits. That is the exact reason why all or, at least, the majority of the organizations should adopt a video marketing strategy. That should go a long way if they want to attract a number of customers.