Mobile devices are now as important as food to consumers. Consumers now pretty much optimize their lives using mobile devices. Due to this shift in consumer online behavior, a business needs to shift its digital marketing strategy to focus on mobile devices. A mobile-friendly website can prove to be a valuable asset for a business considering the need to optimize all marketing campaigns for mobile consumption.
What is a Mobile-Friendly Website?
Mobile-Friendly website design means a website looks and operates great on any mobile device, be it a smartphone or a tablet. Users want to interact with your business and find all the information they are looking from their mobiles itself. Thus, a website should be coded for easy interaction over any mobile device while making sure the text is easy to read, the pages are easy to navigate and the design is visually appealing.
Importance of Mobile-Friendly Website: Attractive mobile website design plays a significant role in bringing in new customers and gaining a competitive edge for the business in the market. A lot of users prefer not to recommend a business with a poorly designed mobile site and choose companies with mobile sites that take care to address customer questions and concerns. Not having a mobile site can cost a business a number of potential customers. A single customer is your chance to gain many other recommendations and, hopefully, customers. Therefore, to retain customers and gain new ones, a mobile-friendly site is very important so that users get to know about the business and easily get in touch with it.
What do Customers Expect?
Consumers are now much more connected and want a faster, reliable and responsive website complete with some great, mobile-friendly content. Consumer preferences have now shifted from laptop or desktop search to smartphones or tablets that stay in their hands always. With this change, search speed, security, and accessibility are increasingly crucial for consumers.
Speed: Consumers have very high expectations when it comes to the loading speed of websites. Hence, businesses need to pay special attention to their website loading time so that they don’t miss on potential sales opportunities. Page load times can be decreased by using smaller images and not heavy ones, using fonts that don’t take much time to show up and optimizing the site to load in even weaker networks.
Security: Another crucial factor that impacts user decisions to stay on or leave a site is its security features. Google has started labeling non-secure websites that don’t use without HTTPS or an SSL certificate with a “non-secure” label while secure sites are labeled with a green “locked” symbol. A larger share of consumers who are smart and informed clearly understand the dangers of website hacks and, therefore, will most likely pick a secure website over an unsecured one to safeguard their information as well as purchase decisions.
Mobile-first Design: A responsive website literally just resizes the desktop version of a website when used for mobile. The result is just a shrunken version of the actual site. On the other hand, a mobile-first website is designed to be consumed on mobile-first and then on a desktop. These look and function best when used on a mobile device and serve the actual purpose. A great website looks and feels for consumers on mobile devices is another important factor for the success of your website and brand.
Searchable: One important thing required in a mobile website design site is the ability to provide customers with the exact information they require, easily and quickly. The most basic information people search for are Name, Address, Phone Number (NAP) and hours of operation in case of in-store facilities such as restaurants. These need to be clearly visible and any other useful content that users are likely to search for more should be right on your main page and not hidden under multiple layers. Then again, it is important that users are able to access all this information using their fingers. Keep the buttons larger and fonts readable to avoid frustrating users.
To sum up, a mobile-friendly website is essential to ensure customer reachability for any business. Google now considers mobile-friendliness as a ranking metric for websites. Websites with a mobile-friendly design are ranked higher and attract more user visits, resulting in more leads and sales. Mobiles are at the heart of the online revolution and consumers want a faster, easy to navigate, secure, appealing ad mobile compatible website design to stick to business. It is, therefore, imperative for business owners to build a mobile-friendly website to enhance their SEO ranking, appeal to customers and gain sales from a wider audience.