Ranking high on the SEO list has become essential for websites to be able to gain visibility and promote their brand to target users. However, there are certain key points to consider so as to optimize a website such that it is optimum from both SEO and user point of view:
1) Keywords & Topics: Before you can really focus on building context, you have to know what you want to build it for. Take some time to do your keyword research and learn what topics and phrases the audience will use to find your website. SEO tools should be used to uncover the right terms, phrases, and topics that correspond to your work or offering.
2) Content: Content is what shows relevance. If you have few words and aspects, it is hard to compete with sites that are robust and full of content. On the flip side, more isn’t always better as high quality definitely beats high quantity. What works best is if you can achieve common ground between content and quality. Rich and clear content created with user beliefs and likes in mind and coherent with search engine optimization factors is what provides a winning ground for your site.
3) URL: This is the first and most important element of a web page. Essentially, the URL is your chance to present an organized page structure including keywords and proper context indicating what the page contains. It is recommended to customize the URL paths if your site allows.
4) Title: The title should be a relevant, unique tag for each page. Be mindful of best practices for length and keywords that are most relevant to the page topic, implement static tags and ensure that you have dynamic formulas in place to populate the title.
5) Meta Description: Like the title tag, a custom and relevant meta description for each page is also required. The meta description can be static or dynamic but it is crucial that it contains relevant information to help the user, includes associated keywords and works to build context with the title tag.
6) Headings: If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant. Try to use just one H1 tag and be careful of how these tags are woven into your code and content.
7) Body Copy: Body copy on the page often accounts for the biggest block of content that can be indexed. Include your focus keywords in the body copy to tie it into the context you are building up.
8) Image Alt Attributes: Alt text helps search engines to understand what an image is about. It also works as another opportunity to work keywords into a page.
9) Structured Data: While not necessarily a direct ranking factor, Schema.org markup goes right to the heart of building context. Using the appropriately structured data markup for your website content can help provide another cue to the search engines as to what segment or category your subject matter is in.
10) External SEO Factors: External factors are things beyond your control and that does not necessarily fall into a checklist. While On-page factors influence the relevance and trust of your content to the search engines, external factors influence your authority status and validate your site as the subject matter expert. Factors to be considered are mentioned below:
A) Links: Inbound links or backlinks to your website from credible and authoritative websites play a huge role in SEO. Additionally, unlinked brand mentions or citations also indicate how much your website is talked about on the web. Creating great content that people naturally want to link to is very important, but what is more crucial is to look for great sources of quality links, accreditation or possible traffic sources in your industry to supplement your quality content.
B) Local Search: Local directory and search site citations are the key in the case of a physical business. While claiming and properly owning your listing helps secure your brand at a basic level, ensure your name, address, and phone number are accurate and consistent across all relevant local and social directory listing sites. You can easily build a strong foundation even by tackling NAP data instead of the entire local directory ecosystem.
C) Social Media: Social media can considerably help in your SEO efforts. For this, you need to make sure your website links to your active social media accounts and vice versa. Also, ensure your level of engagement is comparative to your high-ranking peers. Understanding your competition is essential to set relative goals and make concerted efforts to achieve them.
Its easy to control the indexing and on-page items within the website, but external factors need to be given due importance to have a long-running SEO strategy. Concerted efforts to create your distinct space on the SEO list should be your top priority with the growing importance of SEO and the way search engine algorithms rank pages and websites.