White space refers to the empty area around your images or other elements on the webpage in addition to the spacing between letters in your titles and text. White space is especially employed to give a fine and finished look to a site without using too much screen area. Below we list a few reasons why using white space can prove helpful to your site:
1) Makes the Page Appealing: White space is an effective method of attracting the attention of your target audience. Leaving more space around the key images or making the fonts larger to make them stand out is a cleaner way of organizing your site than plainly cluttering a page with text and images. White space can be used for all kinds of pages like the homepage, landing pages, conversion funnels, portfolio pages, etc. The key principle is that empty space around the key objects focuses the viewer’s attention on it since there are no distracting elements or clutter around it.
2) Forms a Visual Order: The size of the empty space surrounding the element is as important as the size of the element itself. Higher priority elements have more empty space surrounding them and that makes them stand out and grab the viewer’s attention. Even when there are no lines, colors or dividers to define different sections on a webpage, it is easier to distinguish the navigation elements from the on-screen options or headings using the concept of white space.
By implementing a hierarchy of visual priorities and utilizing white space, your design will exhibit a smooth visual flow that eliminates ambiguity. The viewer knows what’s important and where to go next. A common example of utilization of white space is in landing pages which have a large title that contains more white space than the text that follows. The text is then followed by a large Subscribe Now! button with a lot of white space around it.
3) Differentiates Groups: Though it may sound strange but it is also possible to save screen space using white space. If there is little space on the page when a lot of elements are still pending inclusion, you risk lining them all together in the limited space and those elements may miss the user’s attention. A viable solution, in this case, is to size the products differently instead of highlighting them or change their layout and orientation or use a combination of the two. This will create some white space between the objects, set them apart and make it easier for your viewer to pick up on them.
One can also group similar fields together on a form by leveraging white space. It makes the form easier to read and encourages the visitor to fill it out. Forms with little to no white space look cramped and feel too hectic or intrusive to fill out.
4) Better Readability: Lastly, white space allows for clearer text readability. It is, obviously, tough to read through text if it were all crammed together with minimal spacing. Leaving too much space leads to space wastage in addition to risking the information looking unrelated. This is the reason why top designers place so much emphasis on fonts and typography.
Separate fonts use different amounts of white space based on their style. Headings are larger and utilize more space in order to be prominent to the viewer. Some other areas that use white space to improve and enhance the reading experience include line spacing and paragraph margins.
Conclusion: To sum up, white space in design is one of the venues where art and science meet. It makes your design neater allowing it to draw the user’s attention and, subsequently, improves the site’s readability. It also sets a visual order making it easy for the visitor to immediately identify your important page elements such as the call to action buttons. Essentially, utilizing white space is one step in the direction of beautification through simplification.