With the exponential increase in the amount of daily use of smartphones or tablets, mobile applications have become equally significant. Mobile applications have pretty much taken the form of a necessity that makes critical daily tasks extremely convenient for users. For businesses across the world, apps have helped stay relevant in an increasingly diverse and dynamic environment. As organizations battle to gain a competitive edge over each other, enterprise mobile application development has become a ruling domain in terms of careers as well as business.
Importance of Custom Mobile Apps: Organizations have slowly grown to recognize the importance of mobile applications in the growth and expansion of their businesses. Companies are incorporating mobile apps as a crucial component of their core business strategies. Consequently, the number of business-centric applications in any app store is increasing.
However, just owning an application is not likely to make a difference in your business. A generic app cannot meet the dynamic business demands of today’s ever-changing technological scenario. Hence, what is required is custom mobile apps designed to cater to specific user needs. A custom-built application has features and functions like enterprise admin backend, a communication framework, scalable infrastructure, and industry-best security, all streamlined to make a positive impact for your business.
Custom Mobile Apps in Business: A generic mobile application is a regular app that everyone is accustomed to using. It serves as an enterprise’s window in the digital world. This app, however, does not have the capability or algorithms to differentiate between a mere visitor and potential customer. There is no special treatment for your customers and prospects. On the contrary, a customized app experience is what retains your customers as well as converts prospects into customers.
Developing custom mobile application implies creating a custom app for a defined user base. When a mobile application development company develops a custom app, it focuses on the requirement and expectations of targeted users and streamlines the features and functions accordingly to suit the unique ecosystem of a business. Custom applications can be B2C or B2B for an enterprise’s internal purpose only. Therefore, customer mobile applications are designed to directly to benefit your business and make it stand out from competitors.
Custom Mobile App Benefits:
1) Personalized User Experience: Custom mobile application development helps ensure personalized and highly satisfactory user experience. As specified earlier, a custom app is developed to cater to a specific audience, hence, their features vary according to the business they are created for. Improved customer engagement is ensured with increased personalization and this also increases the ROI for a business.
2) Improved Productivity: Whether your business is a medium-sized consultancy or a large scale enterprise, custom mobile app development facilitates smooth workforce collaboration by integrating various functions. Small businesses can opt for a single app with multiple functionalities, while large organizations typically prefer to have separate apps designed to allow cross-team accessibility and collaboration as required. Either way, custom enterprise mobile applications enhance efficiency and productivity considerably.
3) Revenue Generation: Using systematic third party collaborations, you can offer extended service to users and also encourage them to spend, thereby increasing avenues for revenue generation. For instance, if you run a bakery, you can establish tie-ups with florists and gift shops and develop an app such that if offers cake options as single or combined with flowers or other gifts. When someone uses your app, they will be inspired to look into other options rather than simple cakes, and you can charge a certain percentage from the third-party vendors for the sale triggered through your app. Similar strategies can be applied to other industries as well to capitalize on such revenue generation options.
4) Scalability: Your business scope determines the scalability of your custom application. If you plan to expand into other areas or avenues, developers can build the app features accordingly. The same application will, thus, serve your purpose, even if the scope expands. In this way, you can minimize the extra investment required to make application enhancements and focus on other aspects of the business.
5) Higher Security: Depending on specific business needs, one can opt for on-premise or cloud storage for their custom application. Either way, higher security is ensured with custom mobile apps. In the case of enterprise apps, one can define various levels of authentication to control the accessibility of employees, which is fully configurable.
Business enterprises are increasingly leveraging the power of custom mobile applications to stay ahead in the market. There are various mobile app providers available to assist businesses in developing tailor-made apps to suit their business goals.
CBX Studio is one such recognized customer mobile application development provider working consistently to meet the specific business requirements of users through custom apps. Additionally, CBX Studio offers a revolutionary mobile app development platform that develops custom technology solutions at 10 times the speed in comparison to traditional app development methods. The automated platform features pre-configured business specific modules, pre-connected technology components that are bug-free and need no testing, a design studio and pre-built connectors to bring all elements together. All of these are fully-configurable based on the organizational structure. This greatly reduces app creation time and provides an affordable and reliable solution as per business needs.