In an online environment, your website acts as your business card. A website represents your business image, hence, it's essential for it to look impeccable. A well-built website acts as a catalyst in bringing more traffic and, subsequently, increasing conversion rates. In a world where the number of websites is growing on a day to day basis, only the most advanced and well-developed websites will manage to bring in better returns for a business.
In this article, we reveal 5 mistakes that simply cannot be ignored while building a website:
1) Mobile Incompatibility: A website that is not friendly for mobile users cannot go a long way in the current world where nearly 7 of 10 people search Google on their mobile devices. Mobile adaptive sites have a clear advantage in terms of positioning in SERP. Consequently, the mobile compatibility of a website is an extremely important SEO factor. As more and more people switch to mobile browsing, it is only possible to improve business returns if your website is mobile and tablet compatible.
2) Unoptimized SEO content: Writing optimized content for SEO means you adopt the text to Google’s requirements. This is fairly easy until the part where you have to keep content optimized to appeal to real people which is a really challenging job. SEO greatly relies on relevance and the content of your website should be a hundred percent relevant to your target audience. At this part, it is imperative to keep the Google robots in mind so as to develop useful content compatible with Google’s algorithms while also ensuring your brand voice is prominent and appealing to the actual buyers.
3) Slow Loading: A crucial thing to keep in mind while building a website is the user’s convenience. Any inconvenience or delays can cost you a potential customer. A lot of factors come into play when it comes to page loading speeds. Most of them have to do with content. Longer content naturally results in longer loading times. Thus, one can benefit from keeping the content relevant and concise. Of course, you should add all necessary details so there is no missed information, but again, the key is to keep it short so that its easier for people to read and interpret.
4) Bad Call-to-Action Elements: To create a commercially successful website, all essential information and the call to action elements should be presented in a way that they invite the visitor to act further, maybe download your app or sign up or buy your product. If the important information is not clearly visible, your site might not bring in the desired results for the business.
It is suggested that each page contains buttons, icons or links leading to contact forms or offer request pages or sign up options. In other words, each page must push the user one step closer to the final stage: the sale. People search for fast and understandable information and that needs to be easily available on the site.
5) Lack of updates: Regular updates are the need of the hour. Everyone expects a website to be “up to date” with all new trends and information. If you provide outdated information, you most definitely risk losing the race from competing sites. Your website needs to be regularly updated and provide real-time information about your company and its products. Functionality is also crucial when it comes to a notable website. Sites with dead links or pages leading to errors, lack of content or missing pages are sure to turn users away from your business.
Continuous work is required to keep a website updated with the latest information. A proper website always requires improvements and there will always be something new to do, optimize, or add. A look above points out some really simple changes one can make to maintain a working site. The better your site looks and works, the better results it will fetch for your business.